This content block is currently not available. Please contact RSS feeds service support team.
Language patterns are some of the most powerful strategies in persuasion. And one of my favorites is the "Temporal Pattern Loop".
When we open loops in the minds of our prospects, it creates a tiny vacuum that the prospect really wants to have filled.
To understand open loops, or the temporal loop pattern, there are three important things you need to understand: 1) People, by nature, need closure.
"I'll need to think it over," is a common open loop that a prospect use (unaware) with sales people. In sales, we either want it to happen or we want it to end. Either yes or no. Don't tell me you need to think about it.
The second thing you need to know about open loops is that when your prospect doesn't get that closure, their potential to respond increases.
And, with that, you have all the information you need about open loops.
Hold on a second. . . didn't I say there were three things you needed to know about loops? I sure did. Frustrating, isn't it?
People need closure. And when they don't get it, their response potential is increased.
So are you still asking yourself what the third thing is. .. well, there isn't a third thing.
By leaving that open loop, leaving number three blank, I have piqued your interest (hopefully).
Why would I do that? Because by leaving a loop open, by purposefully leaving the third blank, I increased your response potential and piqued your interest.
What is something you know really well? An area of expertise that you've gone over from start to finish? Let's just use the Civil War as an example. Say you have it all mapped out and there's no test you couldn't ace on the history of the Civil War.
What if someone was teaching a class about the Civil War and there was some new information? Well, how could there be? You know everything. All your loops regarding the Civil War are closed.
When you leave an open loop people want to sit forward and figure out what they're missing. What didn't you tell them? When I mentioned 'three powerful things about open loop patterns' and only told you two of them, many people reading this were anxious as heck wanting to know the third.
Maybe you weren't paying too much attention. If not, the open loop didn't have that sort of effect on your conscious mind. Even so, it did have an effect on your other than conscious mind.
When you open loops without closing them, people begin to believe that they don't know all there is to know about the subject because if people know all there is to know, they go away and they don't come back. After all, there's no apparent reason for them to stay.
Author Resource:-
Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies
Print This Article
Add To Favorites