Employing The "Loop D Loop" In Persuasion

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Employing The "Loop D Loop" In Persuasion

Written by Kenrick Cleveland

Language patterns are some of the most powerful strategies in persuasion. One of my favorites is the 'Temporal Pattern Loop'.

When we open loops in the minds of our prospects, it creates a tiny vacuum that the prospect really wants to have filled.

In order to understand open loops, there are three important things to know:-

The first is, people need to have closure, a definitive answer, a yes or a no.

An example in sales of the prospect keeping an open loop with the sales person is that dreaded phrase, "I'll need to think it over." You want to either end it or don't end it. Either say yes, or say no, but don't tell me you want to think it over.

The second is that open loops increase your prospects response potential. They make your client more likely open to your persuasion.

And, with that, you have all the information you need about open loops.

Hey, didn't I say that there were three things you needed to know about open loops? Yup. And, yet, I only gave you two things. How did that feel? Frustrating?

People need closure. And when they don't get it, their response potential is increased.

What's the third thing? Let me ask you, how much do you want to know what number three is? Do you really want to know?

Well, there isn't a third thing, there are actually only two things you need to know.

Why would I do that? Because by leaving a loop open, by purposefully leaving the third blank, I increased your response potential and piqued your interest.

What is something you know really well? An area of expertise that you've gone over from start to finish? Let's just use the Civil War as an example. Say you have it all mapped out and there's no test you couldn't ace on the history of the Civil War.

Now say that someone was giving a lecture or teaching a class on the Civil War and claimed to have new information. But that's not possible, you think to yourself. You already know EVERYTHING there is to know. . . Well, sadly all of your loops regarding this particular subject are closed.

People get anxious with open loops and they make them sit forward and try to figure out what's going on, what's missing. I told you there were three powerful things you needed to know but only told you two. For many readers, this was a lure they wanted to follow up on and the knowledge of the third thing was going to satisfy this anxiousness.

Maybe you weren't paying too much attention. If not, the open loop didn't have that sort of effect on your conscious mind. Even so, it did have an effect on your other than conscious mind.

When you open loops without closing them, people begin to believe that they don't know all there is to know about the subject because if people know all there is to know, they go away and they don't come back. After all, there's no apparent reason for them to stay.

Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies.

The original of this article at WWW Article Directory

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