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Lazy gurus; is it just me or is there a sudden rush of marketers who say that they're totally idle, useless, wastes of space who expect you to fall over yourselves to hand over hard-earned money for their latest offerings? Has internet marketing really reduced itself to the level of trying to fool people that only the idle shall survive?

A case in point from just this last week. A guy who I've actually got a lot of time for sent out one of the usual pieces of breathless guru spam about his latest offering. At the very top of the sales letter was the most-used picture of him with his smiling wife and child. Right alongside that was a description of how he was so "shockingly lazy" that he had played a character in a video game for over 104 days in the last few years! I must admit to my jaw dropping somewhat as I was putting the elements together in my mind - lovely wife and child; vast part of life spent playing mindless video game.

And this was a sales letter!

Lazy Gurus

Is It Just Me?
 
And what was even worse was that I then went and bought the product! My only excuse in mitigation is that I had previous good experiences with stuff from the guy concerned who is honest, but the warnings were already there. And the product? Well, it was, just, well... lazy. That's as good a word as I can use.

Which seems to be the case with too much internet marketing related output nowadays. Slap it up and get it out because the IM junkies will bite. They always do.

If this sounds like a rant then I suppose it is. Successful internet marketing is actually hard work, just like a j-o-b, and the lazy guru approach is just not honest I'm afraid. As someone who's made hundreds of thousands of dollars on the internet over the years I think I have some kind of a true perspective and the lazy guru thing is just a load of hogwash, at least if you're trying to build a business that will last.

I mean, one of the most careworn phrases used in marketing to the innocent and unaware is "passive income for ever". Err, wrong! Most subscriptions, for example, last four to six months at best, particularly if you're not regularly putting up new stuff. Four to six months is not "for ever", it's for four to six months. That's it.

Then there's Adsense, the lazy gurus' mantra.  Please, please, someone stop this nonsense. I have a sizeable number of Adsense funded sites out there and the best performer is one on mortgages. The rest just don't justify the time I spent on them, or at least the time that Google would like me to spend on them. Slapping up Adsense sites only becomes worthwhile when you just, literally, slap them up. In fact, with Adsense, ugly is good. Ugly works, because all the visitor wants to do is click away. Don't waste time making pretty Adsense sites.

Affiliate marketing. Yes, that can make some serious money done right, which is NOT randomly shoving a load of links all over a site. Affiliate marketing done right means effectively making the product your own and treating it and writing about it as if you owned it. In a previous existence decades ago I became the top selling technical rep for a very large chemical company because customers always came to ME first when they wanted to order or know something about one of our products. They didn't bother going to the company - I was their first port of call; in fact I WAS the company to them, and that should be you with your chosen affiliate products.

To make serious money though, you have to follow the words of the decidedly unlazy and very intelligent marketer, Marlon Sanders. He says to make the big money you have to have your own product and he's right.

I know, because over 90% of my online income has come from sales of my Own Products. And that takes work I'm afraid. Unless you want to put it up on elance. Now please don't get me started on that...

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